The biennial Light+Building trade fair in Frankfurt is the largest global lighting exhibition. The six day long fair opened on March 30th and will run till April 4th, 2014.Similar to 2012, the lighting exhibition is categorized into different topics, which include outdoor lighting, lighting fixtures, modules, and innovative LED technology. The fair attracts many big named manufacturers, including OSRAM and Philips who are located in Hall 2. Hall 8-12 house electric engineering, construction, and smart control products.
This year’s theme is “Explore Technology for Life”
Over 2,458 manufacturers attended this year, showcasing their newest concepts and products. Industries involved in the fair include lighting, electrical engineering, architectural, and automated building. The focus of this year’s show is “Explore Technology for Life – the best energy is the energy not consumed.” The target is to find solutions to reduce energy consumption. The current developmental direction for lighting technology is becoming increasingly focused on how to maintain comfort while reducing building energy consumption. Manufacturers are working to find out how to tightly interlink building infrastructures with energy management systems to reassemble power supply and lower energy.
Lighting manufacturers focus on smart control systems
Observing various booths at Light+Building, it was obvious that integration between smart controls and lighting will be the next big thing in the market. Many manufacturers showcased their wireless and wired control systems for smart lighting.
Becoming a global brand is every lighting manufacturers dream
Manufacturers ambition to develop LED lighting was evident from the way stalls were set up at Light+Building this year. Companies splurged on marketing budgets by posting up advertisements everywhere at the show grounds including both indoor and outdoor.. Traditional lighting brands Philips, OSRAM Sylvania, and Toshiba bombarded visitors with advertisements. Samsung, CIVIL Lighting, and OPEL also followed suit, eager of making a name for themselves in the global market.
Differing from the manufactures within the exhibition hall, lighting brand iGuzzini set up advertisements next to the Frankfurt bus stop, which was very effective.