The prices of LED lighting products including the LED tube light have continued to fall in recent years, and have begun to close the price of traditional lighting products，along with the promotion of the field of commercial lighting applications have already matured, the LED lighting especially LED tube light has gradually replace the home lighting, but in general LED tube light and other LED household lighting products really dominating ” ordinary people home ” still faces ” universal obstacle “problem :
( A ) the overall consumer awareness of LED lighting products is not high
June 2013 , a survey showed that the proportion of Chinese consumers who can clearly know about the LED tubes and LED bulbs is only 25 %. Therefore, the Chinese LED lighting especially the household LED tube entering the market of ordinary families still need adequate consumer education , so that ordinary household consumer have a more full and complete understanding on LED lamps.
(B ) consumers believe that LED lighting products is too dear to buy
The price is currently still the main obstacles between the interior LED lighting particularly the LED tube and the consumer. as the factor we take into account primarily, the price has been an most important issue we concern . Although, the prices of LED tube light and other interior LED lighting products have continued to fall in recent years , but LED tube and LED bulbs is much dearer than that of energy saving lamp so far , while the basic price is 20 yuan or less domestic Chinese consumers accept, so the price is still the main factor constraining the popularity of LED tube and other indoor LED lighting products.
(C ) market disorder
In recent years , with the gradual strengthening of semiconductor lighting industry , more and more companies pour into the market. According to statistics, there are thousands of the Chinese LED lighting companies basically specializing in outdoor LED lighting and indoor LED tube light and other indoor LED lighting, these companies do not have strict market positioning , quickly turning to LED street lights the government support, when hearing that the export volume of LED interior lighting is large, they quickly produce LED indoor lighting. Chaotic market order which greatly restricts the development of indoor LED tube light and other LED lighting market .
( D) the quality of indoor LED tube light and other interior LED lighting products
Higher prices and confused market often lead to the quality of market, but with the absence of a complete set of technical standards and objective evaluation mechanisms， there are thousands of companies squeezing into LED lighting just a few years , inevitably , some manufacturers tend to be Jerry, shoddy in order to try to reduce costs, , Low quality and ultimately harm the interests of the entire industry of LED tube light and other r interior LED lighting .