This year led street light wholesale lighting market is very light, for many reasons, the rigidity of shrinking demand, are the most direct cause of increased competitive environment. In this backdrop, the market is extremely fierce fighting, many companies and distributors not survive is a necessity ; In this backdrop, manufacturers and dealers do everything possible to find the way out is also a necessity.
Is cheaper for? Under normal circumstances, low energy short to win some advantages. But at this stage we are in a price war, so without the slightest effect. As even, because of the constant self-injury, it will only accelerate the demise .
Is a superior quality, appearance, more competitive products do? Of course, the advantages of the product is good, but it must be in the context of a rigid demand. Market even people are not, how will the business do?
There is no demand to create demand is everyone knows the truth, but how to create demand, but most people are very confused place. The product has been very good, the decoration has been very good, but there are no customers coming in what? This is the plight of Changzhou Chow boutique shop with Chengdu Seaward facing.
Therefore, we need to bring in customers, so “cold front traveling dilute” into “bustling crowds.”
How attractive stream it? Intensify propaganda is definitely the first choice. When you start doing publicity when everybody started propaganda, how do you do it? Then you need to do unusual publicity. When you different time, it can attract more people ‘s attention , your chances of winning will be more than one percent. Many ads are telling other people have this thing or this thing, but do not tell others about it on this thing or what is the meaning of his or benefits! Because only has great significance to others or advantage, other people will attention. Our advocacy is to find such a selling point.
Is not just do a distinctive publicity will be able to do? That is not necessarily. You have to find the needs of consumers. Only they have the same sense of demand, turnover was inevitable.
Only to find demand or does not work, you must also stimulate their demand, the demand becomes dispensable inevitable needs, the demand could be tomorrow or become today the immediate needs.
The nature of competition is changing the existing pattern, say it more clearly point is to share the bowl from others to snatch up. You’re going to seize someone else’s share and the site, you will have the advantage of greater than others or more tricks.
Come back to the beginning of the topic, you will create more eye effect, even sensational effect, you have to stimulate consumer desire, you have to grab consumers’ heartstrings, you have from the consumer wallet they took out the RMB.
Therefore, led street light wholesale is to capture consumer demand, seize it, a reality consumption. So now this weak market environment, cheaper products, high-quality products are not the watershed, creating business flow is the most urgent task. And to create a flow , simply relying on manufacturers, distributors or markets are difficult to do, and force them to be a tripartite effort. This is hold together for warmth, to seek common way out. Any dull, cold neglect and contempt hold together the collective and individual had to pay a heavy price at this stage, or even disappear from the market.
Thus, the relative enhance product competitiveness and compressed margins, manufacturers and merchants have more need to strengthen the ability of how to do business; relative reduction in rent, the market is even more need to cultivate people and business flow To cultivate people and business. flow, and must be personalized promotional activities together, and create a strong buzz and great interaction effects, and ultimately drive sales, and consumption trends.